January 2001

Animal Logic Website (2000 – 2001)

by Andy Polaine on January 8, 2001

in Portfolio

Animal Logic Chemistry Set

Animal Logic Film Section showing The Matrix   Animal Logic Website - Commercials Section

As Interactive Director at Animal Logic, one of the main tasks was to oversee the re-development of Animal’s extensive website, down to the very last detail. Animal Logic is Australia’s premier visual-effects company and the website required a quirky flavour along with a lushness that their highly visual clients expected.

The process involved a complete re-think of the structure, trawling through many existing pages and a massive overhaul of the design. We chose a science theme, specifically a chemistry set, as the metaphor to reflect the technical and creative experimentation at Animal. We were our own worst clients of course.