May 2005

Spam SMS

by Andy Polaine on May 27, 2005

I just got my first true spam SMS today (the others have been from the network, so they sort of don’t count – I expect them). It was from a home loans company called Area3. No idea how I got on their list, but I certainly didn’t subscribe.

I suppose this is the beginning of the end in terms of text messaging, but there has been so much written about why this is a bad idea for marketers that I can’t believe people are really going for it. I wrote about this three years ago.

By the way, the address of the contact for Area3 is Plenty of spambots trawl this blog, so hopefully they’ll pick up his email and he’ll understand why spam is so irritating.

UPDATE: I got a swift email back from Peter apologising for the message and noting that I had agreed to further marketing when I signed up for a rent card. The thing is, that was three years ago and I seem to remember not having a choice about opting in on that front, it was part of the terms of the card. Not only that, but Area3 is acting as a call centre for real estate agents who aren’t exactly the most popular people at the dinner table in the first place.

Rather than the teaser message, it would have been better to ask for permission in the first message and signalling that no others would be sent without opt-in. Instead they gave the message that I needed to actively unsubscribe and it becomes an invasive inconvenience.

It may be they don’t care hostile reaction from those not interested, but I’m sure plenty of people might be interested in their offering. The thing is, even those that are in the market may well be turned off by the approach.

So, plus points for getting back to me straight away, but the email still stays up there for not getting it in the first place.

Rexona Ad – brilliant idea well executed

by Andy Polaine on May 26, 2005

Talking about advertising not selling but seducing, this Rexona ad is a brilliant example of a simple idea, well executed. It’s at the number 1 spot on Blogdex so the agency and client must be pretty happy.

It’s shot in Sydney by the looks of it too, though I haven’t seen it on air here yet.

BitTorrent Searching

May 24, 2005

An article over at Wired announces the development of a BitTorrent search engine developed by none other than BitTorrent’s inventor, Bram Cohen. The article roams around some of the obvious copyright issues and MPAA lawyer concerns as you might imagine, but the sting in the tail is the quote from Mark Lemley, a law professor […]

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The New Laws of Television

May 23, 2005

The second part to Mark Pesce’s Piracy is Good? is now up on Mindjack. Bianca wrote a comment to my previous post that I thought I would pull out here because it raises some interesting points though, I think, a misreading of what Mark is saying: Have you read the second part to this article […]

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Piracy is Good?

May 16, 2005

Just been reading Mark Pesce’s Piracy is Good? on Mindjack. They’re serialising parts of his forthcoming book, Hyperpeople. Those of you (all six of you) that have been reading this blog will know that I’ve been raving about the whole BitTorrent thing and Mark’s F*ck Big Media for a while. What’s interesting here though is […]

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Needies – high maintenance toys

May 4, 2005

A brilliant but scary development from Amos Bloomberg, Daniel Perlin, and Brett Schultz at New York University’s Interactive Telecommunications Program, the Needies are networked plush toys billed as being “inspired by codependent, high-maintenance relationships. Totally attention-starved, they compete with each other for human affection — or, getting touch, as they like to say.” Now I’m […]

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Forgive and Forget

May 2, 2005

This was English rain. Not the erotic tropical lashings from the movies in which the starlet gets improbably caught wearing only a t-shirt and no bra, but the kind of rain the English prefer to think of as a heavy mist….

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