More viral beer ads

by Andy Polaine on February 21, 2006

in General

Not that the advertising world is totally lacking in originality or anything (ahem), but following on from the success of Carlton & United Breweries’ viral Big Ad campaign comes another amusing (but not quite as amusing as the Big Ad) campaign called For The Love of Beer for Toohey’s New – a beer from Lion-Nathan.

In a very incestuous twist of fate, the visual effects for The Big Ad were created by Animal Logic, where I used to work, and the visual effects on For the Love of Beer were created by Fin Design who’s website the crew at Binalogue and I designed.

I’m happy to see great creative work, but it’s a shame to see the ad world not go that bit further with the viral concept and just copy what exists. Australian advertising still fails to impress on this front.

{ 2 comments… read them below or add one }

1 tim February 22, 2006 at 5:38 am

Don’t be too hard on your fellow Aussie ad makers. Them boys over at Budweise seemingly had a peek at gigantic ad making as well.
http://video.google.com/videogvp/BudweiserWave.gvp?docid=58624158025167369

2 Andy Polaine February 22, 2006 at 9:45 am

That Bud one is a little dull too though isn’t it? I mean the whole “crowd in a stadium” gag has been done over and over. Seems a lot of money to spend on something so unoriginal – that’s why I liked the humour in the Carlton Big Ad one, it was at least fresh.

You defending the Aussie ad industry already Tim?

By the way, for those that don’t have the Google Video Player as a stand alone app, the direct URL of the Bud Ad is here.

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