MTV vs YouTube

by Andy Polaine on September 14, 2006

in General

I’ve been catching up with my blog reading and thought Todd Dominey’s point about MTV trailing YouTube was worth a re-blog as it hooks into what I wrote previously about Apple’s iTV news. Todd’s full post has this to say:

A thought occurred to me watching the opening of the 2006 VMAs on MTV, which included a live rendition of the now famous treadmill video by OK Go. There was a time when MTV could have been responsible for popularizing the video (and the band as well), when the focus of MTV was music. Today however, the tail is wagging the dog, and it’s YouTube that’s breaking music videos. And MTV, once the leader in music video, is left with sloppy seconds. How times change.

If you haven’t seen the video, here it is:

You can watch the live MTV version here.

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