November 2006

onedotzero MTV Bloom

by Andy Polaine on November 23, 2006

Bloom - MTV and onedotzero search for talent

onedotzero and MTV Europe are running a competition called Bloom in a bid to find fresh creative talent from across the globe. They’re looking for proposals for short films that explore ideas about country and community.

The deadline is 31 january 2007 and the winning proposals will have their films commissioned by onedotzero and (if then end up being any good) broadcast by MTV as well as being shown in the onedotzero festival programme that travels the world.

onedotzero’s director, Shane Walter, tells me they are extremely keen to receive entries from all around the world so that it doesn’t become a London-centric affair. So if any of my ex-students are reading this – get cracking and send in your ideas.

The info and creative brief is here.

Yahoo! Mail Championships

by Andy Polaine on November 8, 2006

in General, Portfolio

Yahoo! Mail Championships

A few months ago I spent a very fun couple of weeks doing some work for the folks over at Poke where my friend (and ex-Antiromer) Nik Roope is one of the partners. I was directing (though it was a collaborative effort) the video for the Yahoo! Mail Championships microsite as well as doing some of the compositing. It has finally gone live so I can write about.

The basic premise is that Poke really don’t do Nike Pro style sites, not because they can’t but because, well, we all think they’re totally overblown examples of ad guys ‘doing web’. Now that Flash actually handles video well, it’s their dream come true – the ad folks can make shiny videos again.

The Yahoo! Mail Championships was a great chance to make a spoof of one of these and do it really well. The games are very addictive and really communicate the product well and we spent a lot of time with the characters and the shoot, and then making them look completely radioactive purple. The sarcasm of the copy was toned down a little by the end, which is a shame. Iain and a few others wrote some real gems.

I still think it’s pretty amusing though and it was nice to get back into a studio and do a shoot instead of being stuck behind a keyboard all day. Also good to know those studio and After Effects skills weren’t too rusty after all.