Live|Work have just put together a new collective action website called 70max aimed at encouraging people to slow down and reduce accidents and carbon emissions.
From the site:
If everyone in the UK drove at 70mph max we would reduce CO2 emissions by 1 million tonnes a year!
You could save 4p a mile, that’s worth £200 per year.
You will stop 20% sooner, that’s 20 metres less.
You will emit 40g less CO2 per mile, that’s 200,000g per year.
I think single-issue campaigns can be pretty powerful if they are well-designed and catch on. 70max seems to live up to this idea.
It’s also quite smart in terms of its pledge mechanism – you get a free sticker for your car and there’s a Flickr group to upload a snap of it to. (How about ones for my bike? And what about the emissions from those post-office trucks that deliver it? Eh? – okay I’m being picky.)
Also good to see is the level of referencing for the calculations so it’s grounded in some decent facts and figures.
No related posts. Sorry about that.
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