Interactive Banner Ad from Adobe

by Andy Polaine on September 16, 2007


I interacted with a banner ad today, and actually enjoyed it. Adobe’s Creative License campaign is currently on display at Coudal Partners’ Layer Tennis page and is a clever bit of unobtrusive and playful banner advertising – I’m shocked to even write that sentence.


It’s a good integration of the message and a decent pun, but it’s also a sweetly made tiny little interactive experience. Basically the slider reveals more or less ‘crazy creative stuff’ with a little audio. I must have slid the slider back and forh, oh, at least four or five times and I even clicked on it to go an visit the predictably over-glossy microsite, which I soon bored of.

If that sounds like it isn’t much of a triumph, have a think about the last banner that engaged you. I can’t think of any. It’s nice to see people thinking a bit more creatively (appropriately for the brand) about these things.

The campaign was developed by Oops, CS3 conference conference development by Trekk Cross-Media, but the banner was by Goodby, Silverstein & Partners.

[tags]adobe, banner, interactivity, trekk[/tags]

{ 5 comments… read them below or add one }

1 Johnny September 17, 2007 at 5:19 am


Don’t know if you know of this joint, but showcases the better banners out there.

2 Andy Polaine September 17, 2007 at 8:53 am

Yes, I do know of bannerblog, but I try to keep my banner consumption to a minimum to avoid a fatty brain.

3 Sidney September 17, 2007 at 6:38 pm

Actually this campaign was developed by Goodby, Silverstein & Partners. Trekk did develop work for the CS3 conference, but this banner was developed by Goodby.

4 Coudal September 17, 2007 at 6:43 pm

The campaign is from Goodby, Silverstein & Partners in SF.

5 Andy Polaine September 17, 2007 at 10:08 pm

Thanks guys – I’ll correct that. I love it when the internet works.

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