Podcasting is Broadcasting

by Andy Polaine on July 22, 2008

in General

podcaster_logo.jpg

There’s an interesting paper called The Politics of Podcasting by Jonathan Sterne, Jeremy Morris, Michael Brendan Baker and Ariana Moscote Freire over at the new issue of the Fibreculture Journal.

It’s basically a thorough history of podcasting (including the coining of the word) and a look at it in relation to what we normally consider broadcasting. The conclusion sums up what I think many have been thinking for some time:

If we free the term broadcasting from its corporate connotations and remember its longer history, then podcasting is not simply an outgrowth of blogger culture, but rather part of a much longer history of dissemination. Podcasting is not an alternative to broadcasting, but a realisation of broadcasting that ought to exist alongside and compete with other models. If broadcasting were a more generally available term, then perhaps we could begin to speak of our own broadcasts without sounding grandiose or pretentious.

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