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I’m very pleased to have been asked to be a columnist for the Core77 blog. It’s been in the works for a few weeks, but my recent trip to Ethiopia and our new daughter delayed my ability to get down to some writing.

I’ve long been a fan of “industrial design supersite” Core77 (now re-taglined with “design magazine & resource). They have consistently grown Core77 into a rich location for design articles and insights as well as providing great resources such as the Coroflot portfolio and job board and the Core77 Design Directory. They’ve managed some great scoops, such as their rare interview with Jonathan Ive on the design of the iPhone 4.

I have contributed to the Core77 broadcasts in the past (Nik Roope, Hector Serrano, Troika,Jason Bruges, and Matt Clark from UVA) as well as a few other articles, such as 19 Books Every Professional Should Own, A peek inside the Revo Heritage and Talk to the hand: Dan Saffer and gestural interfaces. So it’s nice to become a more regular contributor in the form of a columnist (a Columnista sounds more glamourous, don’t you think?).

With other columnists including Bill Moggridge and Liz Danzico, I feel I’m in far better company than I deserve.

My opening piece argues for access, not ownership of products as not only a more sustainable approach to production and consumerism, but also for a better customer experience.

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