Onlab’s Animated Infographic for the Audi Urban Future Summit

Audi Urban Future Summit from onlab on Vimeo.

onlab produced a lovely animation for the Audi Urban Future Summit at the Frankfurt international motor show. It’s often hard to get across abstract concepts of future services and this accomplishes it very well. From Onlab’s site:

The animation explains the implications of three types of energies that were examined on the summit: ‘Energies of Data’, ‘Energies of Social Relations’ and ‘Energies of Resources’. The complex interrelations and abstract visions are narrated by means of simple scenes and playful elements.

I like the fact they included some shots of their storyboards, complete with scribbles. It’s always interesting to see the transition from page to screen.