Protection Racket

by Andy Polaine on November 25, 2014

in General

On Thursday, Google launches a new service called Contributor that Gigaom bills as “a crowdfunding platform for publishers.” According to Gigaom, the program is “designed to allow web users to pay sites that they visit a monthly fee, and in return see no Google ads when they visit those sites.”

Google still takes a cut of that revenue, so now they get their money either way. In other words, the lack of click throughs become irrelevant. Readers see a thank you message or, possibly, no ads at all.

In what way is this “crowdfunding”? It’s simply a subscription model, only worse. Google are heavily responsible for the web being filled with the cruft of their poorly designed ads. Now publishers have an incentive to fill their pages with more of them, just so users will pay to turn them off.

Think of the reverse-UX behind that for a moment: “We know these ads are annoying, but instead of making them less annoying, we see an opportunity to charge people for ignoring them.” Of course, they’ll get some useful data out of that too.

It’s a protection racket. “Nice webpage you’re reading here, pal. It would be a shame if someone filled it with ads.”

Here are the links to sources and resources, people and videos that I drew upon for my UX Futures Design to the Power of Ten talk.

In no particular order:

Apologies if I forgot anyone or anything. Ping me a tweet or an e-mail if you spot something I should add.

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