Animal Logic Website (2000 – 2001)

Animal Logic Chemistry Set

Animal Logic Film Section showing The Matrix   Animal Logic Website - Commercials Section

As Interactive Director at Animal Logic, one of the main tasks was to oversee the re-development of Animal’s extensive website, down to the very last detail. Animal Logic is Australia’s premier visual-effects company and the website required a quirky flavour along with a lushness that their highly visual clients expected.

The process involved a complete re-think of the structure, trawling through many existing pages and a massive overhaul of the design. We chose a science theme, specifically a chemistry set, as the metaphor to reflect the technical and creative experimentation at Animal. We were our own worst clients of course.

Mystery Clock Cinema Website (2000)

MCC - Feature Films

MCC - Consequences  MCC - Book of Dreams

Interactive Director for Mystery Clock Cinema website, an in-depth and experimental website developed for film director, Alex Proyas (I, Robot, Dark City, The Crow). The site showcased both his commercial and personal work and process as well as running a ‘consequences’ competition which invited fans to take part in a collaborative script-writing adventure with Alex. This was an early example of community generated content. People could also submit ideas for “One Minute Films” as well as their dreams for Alex’s ongoing “Book of Dreams” project.

The site also contained many hidden Easter Eggs, random content that took over the browser over time, drawing the user into mysterious interactive experiences.

NatWest Bank website (1999)

NatWest Homepage

Savings Caculator  NatWest - Buying A Home

Interactive Director / Creative Producer for NatWest bank website re-design, whilst at Razorfish, UK.

Apart from the enormous task of re-arranging the architecture and design for several hundred pages in a very short time-frame a large amount of effort was involved in developing several guides to life stages involving expenditure such as Going on Holiday, Balancing Your Budget, Becoming A Student, Buying A House, etc. The aim of these was to re-think the banking brand online and make the guides not only informative, but also enjoyable and entertaining – previously these had been dry, Javascript calculators.

The re-design was such a success that within a few months of launching, the number of hits, increase in new and repeat customers spurred interests by other banks, ultimately leading to their being acquired by the Bank of Scotland.

The work was recognised for outstanding information design in Communication Arts’ Interactive Annual.

A demo movie of the NatWest site (courtest of Paul Cleghorn) can be viewed here.

The Razorfish team, apart from me, included:

Client Partners
Dick Lockhard
Niclas Ljungberg

Creative Direction
Olof Schybergson
Paul Sonley

Design & Animation
Paul “PaulPod” Cleghorn
Allison “Ali” Norris (above images courtesy of Ali)
Rick Lippiett

James Widegren

Interface Development
Snorre Milde

Chris Minas
David Martin
Martin Reece
Sarah Kelly

Easi-Breathe Interactive Exhibit (1998)

Easi-Breathe Exhibit

Easi-Breathe Exhibit Easi-Breathe Exhibit

An interactive exhibit for Norton Healthcare housed at the Science Museum, London. The exhibit used capacitive sensors that work through glass and explored the advantages of a new kind of asthma inhaler, the Easi-Breathe, by making participants co-ordinate the pressing of different buttons simulating an asthma attack and using the inhaler. It was housed in the Technology Futures showcase for The Royal Academy of Engineering MacRobert Award.

RGB Performance (1996-1999)

RGB Performance

RGB Performance RGB Performance

A performance of interactive sound and vision toys with Antirom members, Nicolas Roope and Joe Stephenson. Using two to three computers, vision and audio mixers we combined live performance and interactivity to create a unique audio-visual experience. Several pieces involved physical interaction such as the pressure pads pictured here (I’m the bald blue guy). We performed this in several countries around the world.