Playpen

A few months ago I spent a very fun couple of weeks doing some work for the folks over at Poke where my friend (and ex-Antiromer) Nik Roope is one of the partners. I was directing (though it was a collaborative effort) the video for the Yahoo! Mail Championships microsite as well as doing some of the compositing. It has finally gone live so I can write about.

The basic premise is that Poke really don’t do Nike Pro style sites, not because they can’t but because, well, we all think they’re totally overblown examples of ad guys ‘doing web’. Now that Flash actually handles video well, it’s their dream come true - the ad folks can make shiny videos again.

The Yahoo! Mail Championships was a great chance to make a spoof of one of these and do it really well. The games are very addictive and really communicate the product well and we spent a lot of time with the characters and the shoot, and then making them look completely radioactive purple. The sarcasm of the copy was toned down a little by the end, which is a shame. Iain and a few others wrote some real gems.

I still think it’s pretty amusing though and it was nice to get back into a studio and do a shoot instead of being stuck behind a keyboard all day. Also good to know those studio and After Effects skills weren’t too rusty after all.

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Role: Creative Director/Producer

Website re-design for Australian games development company, Perception

In collaboration with Gestalt Productions.

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Creative/Interactive Director and Producer for HTML and Flash website for Sydney post-production company, Fin Design.

Created in collaboration with Gestalt Productions.

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Flash website and content management system for Sydney-based visual effects company zspace (N.B. the current site is a new version). Created in collaboration with Andrew Knott.

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Flash website and back-end content administration tool for Sydney digital-to-film recording company, Dreamlight Imaging. The brief was to create a site that had motion graphics elements, without being over-bearing. The solution was the creation of subtle particle and lighting effects, all code-driven in Flash.

Created in collaboration with Andrew Knott.

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Complete site design for the Australian Broadcasting Corporation’s youth portal, FlyNet (now in archive). Also included the development of Flash E-cards in collaboration with Andrew Knott and Steve Scott.

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As Interactive Director at Animal Logic, one of the main tasks was to oversee the re-development of Animal’s extensive website, down to the very last detail. Animal Logic is Australia’s premier visual-effects company and the website required a quirky flavour along with a lushness that their highly visual clients expected.

The process involved a complete re-think of the structure, trawling through many existing pages and a massive overhaul of the design. We chose a science theme, specifically a chemistry set, as the metaphor to reflect the technical and creative experimentation at Animal. We were our own worst clients of course.

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