Evolution of Dance vs. Titanic

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I’ve just been chatting with my online students in Australia about emerging media and it led me to do some quick sums on the merits of Titanic, the biggest grossing movie of all time, and Evolution of Dance, the most popular video on YouTube ever.

So, Judson Laipply’s frankly rubbish Evolution of Dance comes in at 58,381,789 views.The real figure is probably a lot more because people uploaded loads of duplicates (and still do) and also upload them to other video sharing services as well as ripping it and sending direct via e-mail.

Compare this to something like cinema and you start getting a picture of how powerful hyperdistribution can be.

(this post is quite long, so read on for more…) Continue reading “Evolution of Dance vs. Titanic”