Germany

Dial4Light

by Andy Polaine on March 21, 2010

in General

There was an interesting report on 3Sat here in Germany the other day about street lighting. Many cities save on energy costs by cutting the amount of time street lighting is on for, but that also means some streets are dark. Rather than lighting streets that nobody is using or having dark streets when people need light, a company (with a terrible web site) called Dial4Light have a system by which you can dial a number for the street and it turns the lights on for about 10-15 minutes. It works much like the lights in a stairwell of a building. Apart from the cost of the call, the service is free most of the time, but you can have a chargeable account if you want to switch on things like sports facility lighting, etc.

I thought was an interesting piece service design, at least with regards the technology. There web site could do with a bit of design work on it as one of the key touchpoints to make it appealing. A few other things spring to mind too, such as it be less useful if you have to go to a web site to sign up. You would really want to be able to turn on the lights there and then in a dark street, not have to go home, sign up and then use it. One of the reasons is that you’re likely to know your way around and/or feel less scared by a familiar street. You also have to dial in via voice rather than be able to send an SMS, which would seem the obvious way of doing it (although perhaps that stops people flooding the system).

You can watch the report here.

Kunz

by Andy Polaine on July 28, 2008

in General

Spotted this ad on my supermarket trolley at the weekend. In my English head I immediately read the ü without the umlaut. I don’t think ‘Künz’ is destined to be an international brand name.

Smart German Supermarket

July 8, 2008

The BBC has a video report about a German supermarket Future Store from German supermarket chain, Real. Rather than use RFID tags to do the scanning of all the stuff in your shopping trolley (that’s ‘cart’ to you folks over the Atlantic), they’ve gone for a mobile phone solution. Basically you take photos of all [...]

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iSmoke – How wrong? Very.

March 17, 2008

I walked past this ‘iSmoke’ ad for Lucky Strike cigarettes the other day. How wrong? Let me count the ways… It’s lazy creative. This is a one-minute lame idea that borrows everything from someone else’s campaign, badly. The type is wrong. Apple use Myriad for the iPod campaigns (and most other marketing) now. It’s also [...]

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Starting as Gastprofessor at the Bauhaus

October 2, 2006

I’m off to Weimar tomorrow to start a six-month stint as Guest Professor “Gestaltung medialer Umgebungen” at the Bauhaus-Universität Weimar in the Faculty of Media.

It feels quite odd (and very flattering) to be following in the footsteps of luminaries such as Josef Albers, László Moholy-Nagy, Walter Gropius, Vassily Kandinsky and Paul Klee (to name but a few), though things have changed quite a bit since then…

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Online Educa Berlin 2006 workshop

October 1, 2006

My colleagues and I from The Omnium Project will be conducting a workshop at the Online Educa 2006 Conference in Berlin on the 29th November. We would love to see you there and make contact.

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