by Andy Polaine on February 12, 2008
in Uncategorized
I seem to be having a bit of an IKEA theme going on at the moment.
Following on from the Dream Kitchen site there’s a nice new piece called The Complete Bedroom.
It uses the same kind of multi-angle video technique that the other versions use, though this one is simpler. It has some nice quick-cut segments as you switch between each bedroom to contrast the hectic lives of those we are observing with the relaxing bedroom zone.
In terms of interactivity it’s very simple and the charm is really down to the filming and music, which is what ad guys are good at. But I think it’s a good blend of digital and traditional approaches.
[tags]IKEA, flash, video[/tags]
Tagged as:
Advertising,
Design,
flash,
IKEA,
video
by Andy Polaine on February 4, 2008
in General
Continuing the From The Archives series, here is an interview I did a while ago with one of the IKEA designers, Monika Mulder. Monika was really interesting to chat to about the IKEA process and culture, especially as many of these items are in either my or friends’ houses. She also talked about design in terms of constraints of both price and packaging guiding design (IKEA try very hard not to “transport air”, for example), which are even more pertinent these days.
Dialogue with IKEA’s Monika Mulder
Monika MulderFrom humble beginnings in Sweden, IKEA has grown to become part of the fabric of global culture. Pioneering flat-packed self-assembly furniture and bold design, they brought style to the people at prices they could afford. As a designer for IKEA, Dutch-born Monika Mulder works on everything from children’s toys to furniture. She is graudate from the Eindhoven Design Academy and after an internship in 1996 was asked to join IKEA in 1998. Here, she speaks about the philosophy behind IKEA, designing within constraints and the cost of transporting air.
(Interview continues after the jump)…
[click to continue…]
Tagged as:
Design,
IKEA,
interviews,
Writing
