In keeping with the seemingly American obsession that more data one has the better (especially on TV), Sprint have launched a viral campaign called the Now Machine Widget.
Kottke says, “I don’t know what this is or how it works or why Sprint is involved, but man is it fun to just let the data just wash over you.” It’s kind of fascinating, but also a totally overblown data overload and the kind of thing that would be unusable in any practical sense. (I often wonder how traders manage to spread their attention across so many screens. My guess is it is an illusion and that they can’t – it just stops them having to bring different windows to the front.)
I meant to post this last week but was travelling and forgot. Take a look at the never-ending web page that Poke designed for the Orange Unlimited campaign “Good Things Should Never End”. Iain also posted some secrets about the site – goodies are hidden therein.
Lovely, silly animations by Rex and some smart little interactive toys too. Infuriatingly it really does seem to never end too – I keep trying to chase my scrollbar to the bottom but the fun just keeps coming.
Apart from it being a fantastic, playful time-waster it’s also perfectly aligned with the message. Nice.
@odannyboy Neal Stevenson's The Diamond Age (Snow Crash too, but TDA is less cyber). And try Tron as it's now coming up for a remake. in reply to odannyboy1 day ago
