Some enlightening “theoretical” figures being bounced around in Endgaget’s series about You Tube’s potential for generating revenue. Clicker contributor, Stephen Speicher, even came up with a new metric - “Eyeball Minutes” (but are these adjusted to account for those with only one eye?)
I have written quite often about this previously (see related links below), in particular the relationship to traditional TV shows and advertising. So it’s great to see some figures, however theoretical, being produced about how this might work. Speicher, once again, uses Judson Laipply’s “Evolution of Dance” clip as an example (my goodness, Judson must be pretty happy right now - 15,529,686 downloads as of today and it’s not even that funny):
Just for fun let’s do one other comparison. Let’s look at ad revenue:
Again we will use “Evolution of Dance” as a comparison. If you still don’t think that micro-content could be a macro business, consider the following. Six minutes of network content would be accompanied by 1 minute and 30 seconds of advertising. For a show with 15 million viewers, expect an ad rate in the neighborhood of 200k per 30 second slot. That’s right; “Evolution of Dance” would garner 600k dollars in ad revenue if calculated with basic “network math.
Check the all three stories for more - it’s an interesting read.