I meant to post this last week but was travelling and forgot. Take a look at the never-ending web page that Poke designed for the Orange Unlimited campaign “Good Things Should Never End”. Iain also posted some secrets about the site - goodies are hidden therein.
Lovely, silly animations by Rex and some smart little interactive toys too. Infuriatingly it really does seem to never end too - I keep trying to chase my scrollbar to the bottom but the fun just keeps coming.
Apart from it being a fantastic, playful time-waster it’s also perfectly aligned with the message. Nice.