I seem to be having a bit of an IKEA theme going on at the moment.
It uses the same kind of multi-angle video technique that the other versions use, though this one is simpler. It has some nice quick-cut segments as you switch between each bedroom to contrast the hectic lives of those we are observing with the relaxing bedroom zone.
In terms of interactivity it’s very simple and the charm is really down to the filming and music, which is what ad guys are good at. But I think it’s a good blend of digital and traditional approaches.