I’ve noticed a pattern recently. In the last 18 months or so, I have had three client organisations ask me to come and teach and coach their CX, UX or Service Design teams, help them improve their CX offering and the way the various CX-oriented departments work together. So far, so normal. That’s what I do. The pattern is that all of these companies had already engaged me or companies I used to work for to do this a few years earlier, yet there was barely a trace of institutional memory of this work.