Power of Ten

On Power of Ten I talk to guests from a broad range of disciplines about the intersection of design, technology, psychology, organisations, culture and society. We explore how design operates at many levels and in many forms, from thoughtful detail through organisational transformation to the changes in society and the world. It’s based on the thinking across different levels of ‘zoom’, inspired by the famous Ray and Charles Eames film, Powers of Ten.

You’ll find the episodes in the player above, the full archive below, and on iTunes, Spotify, Audioboom.

It started life on This is HCD, and that feed is no longer updated. Be sure to subscribe to the new one or search for the Power of Ten show with the blue cover art above wherever you get your podcasts.

February 19, 2021

Maurice Cherry – To Revision Path and beyond

My guest in this episode, recorded towards the end of 2020, is Maurice Cherry, founder and host of the award-winning Revision Path, a podcast that features black designers. It’s the first podcast to be added to the permanent collection of the Smithsonian’s National Museum of African American History and Culture (NMAAHC).

Maurice talks about his experience of growing up in Atlanta, getting into design and coding in the early days of the Web right the way through to starting Revision Path and his work as a Creative Strategist.


January 19, 2021

Daniel Stillman – designing conversations

My guest in this episode is conversation designer, Daniel Stillman, author of “Good Talk - How to Design Conversations That Matter.” We talk about his journey into design, the shape, structure and dynamics of conversations and how to facilitate them.


N.B. This transcript is partially machine created, so there may be a few errors. …


December 20, 2020

Ryan Rumsey - Design Leadership and organisational transformation

My guest in this episode is Ryan Rumsey who has worked for 20+ years as an executive leader and a designer building technology, teams, and organizations. He has a hybrid background in interaction design, front-end development, product management, and strategy and has worked for the likes of Apple, Electronic Arts, USAA, Nestlé, and Comcast. He is also the author of Business Thinking for Designers, published by InVision.

We talk about Ryan’s journey into design from the early days of the web, business thinking and design leadership, the human side of organisation transformation, and the 1980 film masterpiece, Flash Gordon.

(Apologies …


December 2, 2020

Denise Jacobs – Banishing your inner critic

My guest in this episode is speaker, author and creativity evangelist, Founder + CEO of The Creative Dose, Denise Jacobs. Denise has spoken in 23 countries around the world, is a TEDx speaker, a LinkedIn Learning course creator, and is the author of Banish Your Inner Critic, the premier handbook on silencing fears to unleash creativity. She is currently working on her next book to help leaders and high-achievers overcome impostor syndrome.

We talk about the inner critic and imposter syndrome and how to tackle both of them to boost your creative life.

Denise on Twitter
Denise on LinkedIn
Denise on …


November 13, 2020

Dr James Hollis – finding meaning and purpose in life

In this episode it is an enormous treat and honour for me to have as my guest, Dr James Hollis, a Washington D.C. based Jungian psychoanalyst and the author of sixteen books on finding meaning and purpose in life, especially the passage into what C.G. Jung called the “second half of life” that most of us go through somewhere between our late 30s and late 40s. I’ve drawn upon his work for many years, especially in my leadership coaching.

Dr. Hollis shares his wisdom on our relationship to work, how we move through the middle passage and into the second half of life, and how we find our true meaning and purpose. …


October 23, 2020

Chris Hayward – design anthropology, people, airports and toilets

My guest this episode is my friend, ex-colleague and coffee chat buddy, Chris Hayward. We’ve often had long, fascinating conversations that I wish we had recorded afterwards, so that’s exactly what this is. Chris talks about his work and training as a design anthropologist, what designers can learn from theory and literature, telling the stories of research. And we talk a lot about airports and toilets.


N.B. This transcript is mostly AI-generated. There …


October 19, 2020

Allati El Henson – treating design like it can change the world

My guest in this episode is brand strategist and design systems expert Allati El Henson who is currently Lead Brand Designer at Cloudflare. Allati recounts her experience growing up in the hood in East Oakland, the importance of education, discovering design as a profession, technical precision in design systems and the value of having a big store of confidence. And why designers need to treat design like it can change the world.


N.B. This transcript is mostly AI-generated. There may be a few errors.

Andy: [00:00:00] Hi, …