During my time at Fjord I co-wrote the last few Fjord Trends. In 2019 the meta-theme was ‘value’. I was excited to see that InVision, a company whose tools and platform many designers use, published their report about the design maturity model.
It’s all about the value of design to business. I caught up with Leah Buley, a veteran of the experience design industry and the author of the book: The User Experience Team of One. She’s Director of InVisions’ Design and Education team and the main author of the report. And Aaron Walter, author of Design for Emotion. Also, a veteran design leader, educator, and Vice President of InVision’s design education team.
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