process

From hunch to research direction to design concept

The hand

The most common issue service design students face is project paralysis in the face of infinite possibilities and the synthesis of a mass of research material. Services are often complex and the interconnectedness of problems can soon appear too difficult to tackle. Taking the leap to tentatively develop an idea, and letting go of the need for it to be the best idea possible is often a real challenge, especially when the concept remains an abstract and complex.

I wrote a post over on Medium titled Getting From Here to There about moving from a hunch to research direction to concept. It looks at what the service design equivalent is of an architect’s rough sketches of a large project as opposed to the detail of a single touchpoint. It started as a mail to my service design students, but I thought others might find it useful in teaching, learning or practice too.

I’d love to hear your feedback in the margin comments on Medium.

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