Andy Polaine
Touchpoint Observatory: Badly Hand-Drawn Signs = Ruined Branding
You have spent thousands on your corporate branding, you keep a tight reign over the usage of your logo, you ship out expensively produced marketing materials …
Touchpoint
Touchpoint Observatory: Service Sold in a Box
When companies struggle to get their heads around service, they often end up marketing services as if they were products. The above image is for television …
Touchpoint Observatory: UK Lift Engineer Bodge Job
This lovely piece of work is in a multistory car park in Ipswich in the UK. There are two lifts next to each other and something must have broken or been …
Touchpoint Observatory: SIM Card Vending Machine
In Germany, mobile phone contracts are 24 months by default, not just for an iPhone. Additionally, there is a culture here whereby contracts are automatically …
Touchpoint Observatory: Velobox
My home town of Offenburg has a whole load of Veloboxes at the station (at both entrances on both sides of the tracks). On one side they even have a Velobox …
Touchpoint Observatory: Send your post from the restaurant
This restaurant in Freiburg, Germany, called Omas Küche (Grandma’s Kitchen) was super family-friendly, but what caught my eye was the first page of the …
Touchpoint Observatory: Armed Ticket Collectors
These people - five in total - were ticket inspectors on an early afternoon bus in Luzern, Switzerland, very much a tourist destination. So why are they …