Storytelling & Pitching for Project Teams

This course is also available as a self-directed online course. Sign up here.

We’ve all been there—an amazing concept that fails to land with a client or stakeholder due to lousy storytelling. You watch in dismay as the project is canned or the other agency with the weaker idea wins the job.

UX and most human-centred design practices are steeped in storytelling. We gather stories from end users, tell them to our teams, craft our own work and present it to stakeholders before finally pitching the value proposition back to potential customers.

The data alone can’t tell its own story and the most brilliant piece of work can fail to convince if presented badly. The telling of a project’s story, whether as a pitch, presentation or documentation, is as important as the project idea itself and can be the difference between success and failure.

This hands-on workshop draws upon the fundamentals of storytelling—from deep human history to popular culture, screenwriting to podcasting—and shows how to use them to shape projects, presentations and pitches. Using plenty of examples from design, you’ll be introduced to useful frameworks and quick rules of thumb that you can immediately apply to your daily work. A mix of entertaining activities will build towards the finale—preparing and performing an elevator pitch.

The workshop is as useful to novices as it is experienced practitioners. Storytelling tends to favour extroverts, but the structures and frameworks in this workshop will provide a useful crutch for those less comfortable being the limelight. They are also useful for writing and structuring pitches, even if you’re not the one front and centre.

You bring the energy, I’ll bring the popcorn.


  • This is a half-day (4 hours) face-to-face workshop or can be run remotely.
  • An online version of this course uses a mix of self-paced videos and online coaching.

Photo credit: Felix Koutchinski