I talk a lot about the importance of thinking about the story of your product or service. I have always assumed this has to do with my background of studying photography, film, video and interactive media-I originally wanted to be a film director—and my work as a writer. But the need and interest in story seems to be a growing trend across a range of disciplines, from design to business to life. Here’s a good talk on Storytelling and Interaction Design from Dave Malouf that he gave at the From Business to Buttons conference. It ends with a great example and a challenge:

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