“What should we be doing to be increase innovation?” It is a very common question from clients. It’s not unreasonable, since the chatter around innovation is that it is the magic bullet to success and growth. Innovation shares much of the same mystery as Dan Ariely’s quip about big data:

“Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

But the more time I spend time digging into the underlying issues, the more it is clear that the fundamental premises of the question are wrong.

Read the rest over on Medium

Written by