February 21, 2006

More viral beer ads

Not that the advertising world is totally lacking in originality or anything (ahem), but following on from the success of Carlton & United Breweries’ viral Big Ad campaign comes another amusing (but not quite as amusing as the Big Ad) campaign called For The Love of Beer for Toohey’s New - a beer from Lion-Nathan.

In a very incestuous twist of fate, the visual effects for The Big Ad were created by Animal Logic, where I used to work, and the visual effects on For the Love of Beer were created by Fin Design who’s website the crew at Binalogue and I designed.

I’m happy to see great creative work, but it’s a shame to see the ad world not go that bit further with the viral concept and just copy what exists. Australian advertising still fails to impress on this front.