The Big Space have created a Magic Mirror for retail environments. It utilises RFID tags and a rear projection onto a mirror (and, of course, magic) to blend the style challenged customer’s image with style tips, product information and sometimes elements that “simply serve to provide an emotional link to the product brand…”

The Big Space

I’m looking forward to the version that exclaims “How much?!” and “You must be joking, your bum looks enormous in that.”

(The Big Space co-founder, Rob LeQuesne is ex-Antirom and the other, Dick Lockard, ex-Razorfish).

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