Jonathan Harris and Sep Kamvar, who created one of my all time favourite interactive pieces, We Feel Fine, have a new piece called I Want You To Want Me commissioned for MoMA’s Design and The Elastic Mind show.
I Want You To Want Me explores the world of online dating, scraping data from thousands of online profiles all in search of love. As with We Feel Fine the interaction is simple, but allows you to view the data in lots of beautiful, emotional and meaningful ways. The interface is made up of balloons representing each person and each one has one of over 500 specially shot video silhouettes inside it.
The ways of looking at the data are described as movements and include things like “Who I Am” and “What I Want” along with “Openers”, “Closers” and “Taglines”, which are used in the profile descriptions. There’s also a matchmaker section:
Matchmaker algorithmically pairs people based on their descriptions of who they are and what they’re looking for. Balloon couples emerge on the horizon and drift to the foreground, before pausing side by side for a few seconds and then floating off together.